|Pretty Woman did for women in the 1990's what James Bond
did for men in the 1970's - it brought awareness and brand-recognition
to the Lotus marque.
Until this movie came out, many women did not know what a Lotus Esprit
was. Putting this car in a romantic comedy solved that problem. In fact,
many women refer to the Esprit as "The Pretty Woman Car".
This movie also helped introduce most of the world to the Steven's
body-styled Esprit which until that point were mostly aware of the
Giugiaro Esprit of the James Bond days.